Est. 2019 · Nicosia, Cyprus

A European portfolio of
consumer brands.

Since 2019 we build and operate private-label brands for the German and wider European e-commerce market. Four brands today, in four distinct categories, with more in development.

Consumer product packaging study
[01] IntroductionPortfolio · 2019 — present
[02] About

A Cyprus-registered operator of private-label consumer brands.

M.B. Ecom Brands Limited develops, markets, and distributes private-label consumer brands, with a primary focus on the German market and ongoing expansion across the European Union.

What began in 2019 as a single brand is today a portfolio of four established brands across four distinct categories, generating seven-figure annual revenue on Amazon.de as our core channel.

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In business since
[03] Our brands

Four brands. Four categories. One operating company.

Each brand targets a specific consumer category with its own positioning, packaging, and product roadmap — supported by a shared operations, compliance, and distribution backbone.

01
TIPSI
Card & Party Games

Our most established brand and one of the recognised names for adult and party games on Amazon.de. More than a dozen titles spanning couples' games, ice-breakers, drinking games, creative formats, and group and family games.

TIPSI — card and party games
02
Darlena
Home & Gifts

Gift and home products with emotional value. The range centres on couples' gifts — date-night concepts and memory books — alongside wood and decoration pieces for family occasions.

Darlena — home and gifts
03
Xzellent
Supplements

Our entry into the supplement market, with an initial focus on functional nutrition and longevity products for men. Additional lines under the same brand are in active development for further target groups.

Xzellent — supplements
04
apexx
Sports Accessories

Accessories for active consumers — water bottles, bags, and functional gadgets built for training and everyday use in the sport and fitness market.

apexx — sports accessories
[04] Categories & markets

Application areas

  • 01Games & Party
  • 02Home & Gifts
  • 03Health & Nutrition
  • 04Sports & Fitness

Our model is built to add further categories when the right brand and the right supplier come together.

Markets & channels

Home market

Germany, reached through Amazon.de — the largest e-commerce market in Europe. Amazon's Pan-EU programme extends reach across the European Union.

Primary channels
Amazon.deAmazon.frAmazon.itAmazon.esAmazon.nlAmazon.plAmazon.seAmazon.co.uk
Compliance
EU VAT registered in relevant markets
German VerpackG registered
EU EPR compliant
[05] Partnership

For manufacturers
and suppliers.

We are looking for long-term relationships with producers who want to grow with us — in practice that means predictable volume, clean specifications, and fast decisions.

Get in touch
Warehouse and distribution
01

Reliable order volume

Distribution across Amazon and additional channels delivers predictable, repeat order volume. We plan long-term and value suppliers who want to scale alongside us.

02

Professional specs

Clear product specifications and print-ready files. We already work with manufacturers across the EU — including Poland — and across Asia.

03

Short decision paths

As an owner-operated company we keep decisions fast. No committees, no approval loops, no wasted weeks.

04

Multiple brand pillars

Four categories today and actively building more. The right partner can grow with us into entirely new product lines.

[06] Contact

Get in touch.

For manufacturer and supplier inquiries, we respond within two business days.